Finally, an internet challenge that is not dangerous and stupid like the Tide Pod or Condom Snorting Challenge.

Ladies and Gentlemen, I present to you, the “What The Fluff Challenge!”

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are.

The challenge has resulted in people from all over the world bamboozling their dogs in the same adorable manner – by pulling a disappearing “magic trick”. All you need is a blanket or towel, a doorway, and a gullible dog to pull this off. What’s the trick? It’s a simple game of peek-a-boo, except with your dog – you hold the blanket in front of you, and then run off to the side and hide, making your dog think you disappeared.

The #WhatTheFluffChallenge was started by the London-based Instagram account “siberianhusky_jaz” on June 17. The user posted a video (above) of the prank, and challenged others to do the same. Since then, thousands of posts have cropped up on Instagram, Twitter and Facebook, with millions of people watching them.

The dogs, meanwhile, had mixed reactions. Some responded with genuine shock, while others were a little more relaxed about it.

Here are some of the highlights from the What The Fluff Challenge:

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Akhil was raised by movies, television, and the internet. A never-ending source of absolutely useless information. He would tell you more, but he was distracted by something shiny