Chinese smartphone major OnePlus has announced that it is foraying into smart TVs. The company claims it trust its policies of simplicity, efficiency, and intelligent functionality in order to provide its customers with the best experience with its products.

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Pete Lau, the Founder and CEO of OnePlus is leading the team himself and is working on the smart TV project, bringing all his rich experience of 2 decades to bear upon it. The company has so far excelled in products like smartphones and Blu-ray players.

Lau has issued a statement to the media in which he has said “I dream about a time when technology is truly seamless, an effortless part of your life without being the focus. As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome. We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life”.

Some of the learnings from the smartphone business may be brought into the development of smart TVs since OnePlus did put in a lot of its efforts in coming up with disruptive technology and new designs. They have kept user experience on top of their priorities while building their products.

“There are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. The home – perhaps the most important environment experience – is just starting to enjoy the benefits of intelligent connectivity. With the development of AI technology, our imagination is endless – and we are looking forward to the future,” Peter Lau said in the statement.

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The company is expected to rely on the feedback it will receive from the public to know what exactly the gap is in the technology that the existing smart televisions and try and position their new products accordingly.

Akhil was raised by movies, television, and the internet. A never-ending source of absolutely useless information. He would tell you more, but he was distracted by something shiny

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