Please don’t expect any of the following to make sense.
But on Sunday night, a photo of an egg, orange and lightly freckled, beat out Kylie Jenner’s birth announcement as the most-liked Instagram post ever.
That’s right, Kylie Jenner’s Instagram record was beaten (yes, pun definitely intended) by an egg.
Is the egg fancy AF? Does the egg have a gaming YouTube channel? Is Beyonce hiding in the egg?
Nope. None of the above. It’s just an egg.
Here it is.
The egg more than 24 million accounts have liked as of Monday morning, when it was still gaining likes at a rapid pace.
We do not yet know who posted the egg on Jan. 4, why it was posted, or why this attempt to set a record actually worked.
For perspective: Last year’s top television show in the United States, “Roseanne,” averaged 20 million viewers per week. If everyone who liked the photo created a new city, it would be the world’s second-largest, beating Shanghai. At its current pace, the egg’s fans could soon pass the population of Australia.
It’s not the first time that internet users, showing a thirst for chaos, have displaced meaningful record holders in favour of a lighthearted gag. In 2017, the internet coalesced behind Carter Wilkerson, a 16-year-old high school student who set a Twitter record for retweets after asking Wendy’s for free chicken nuggets. (He was recently dethroned by a Japanese businessman, under the handle @yousuck2020, who got more than five million retweets when he offered about $9,250 to 100 random people who retweeted him.)
The egg’s supporters taunted Jenner, often using the egg emoji or simply the word “Egg.”
In response, Ms. Jenner posted a video of herself cracking a similar-looking egg on the pavement.
“Take that little egg,” she wrote.