Since past few months, the Indian music fans are very well introduced to the hip-hop scenes within the country. All thanks to the much hyped Emiway Bantai-Raftaar diss games that were storming the internet. Although a majority of them are yet alien to the ‘actual’ hip-hop scene. These are the ones who assume diss to be sole genre. They can’t be blamed as well, as they simply accepted what was given to them.
Amidst all the wannabe, diss, hate raps given by various artists, rap lovers in India commonly found their choice of interest in artists like DIVINE and Naezy. The real ‘Gully Boys’ inspired many to pursue rapping and provide Indian music lovers with some good Desi Hip-hop Music. We saw DIVINE rise to fame within a short span of period (not to forget that he was an underground artist for nearly a decade).
On the other hand, Naezy’s comeback to the Hindi rap industry has added another wave of excitement. To take the rap game in India to another level, Vivian Divine has launched his very record label which goes under the name of ‘Gully Gang Records’. Divine announced the news via his Instagram account.
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💥💥🕊🕊💥💥 Gully Gang Entertainment… The next chapter begins here! It's my dream to take Indian hip-hop to the world and with Gully Gang Entertainment, we will do just that! Thank you for all the love and support you have given me. Gully Gang Entertainment would not have been a reality without it! Shukriya dil se.
This is what the Mumbai based rapper said through his post, “Gully Gang Entertainment… The next chapter begins here! It’s my dream to take Indian hip-hop to the world and with Gully Gang Entertainment, we will do just that! Thank you for all the love and support you have given me. Gully Gang Entertainment would not have been a reality without it! Shukriya dil se.”
Divine was earlier signed with Sony Music India with whom he made super hit songs like ‘Mere Gully Mein’, ‘Jungli Sher’, ‘Farak’ and ‘Roots’. Now with the establishment of ‘Gully Gang Records’, DIVINE is all set to hunt and recruit new talent within the country.
PS: Don’t you think this is just like how Eminem went on to establish his own music label— Shady Records after being initially signed with Dr. Dre’s Aftermath. In that case, the Indian hip-hop scene is on the right course.