Google this week put up a site for a new product called Neighbourly. The new product is in beta right now, and it looks a lot like a competitor for the neighbourhood social networking platform Nextdoor. But Google’s version is only available in Mumbai for the time being.

Neighbourly allows users to ask and answer questions about their localities. Users can also follow specific posts to stay updated on neighbourhood conversations they’re interested in.

The Neighbourly website shows examples of users asking about safe parks for kids, recommendations for a mechanic and recommendations for a tailor.

From their website:

“In the course of a day, local questions come up all the time. In big cities across India, it’s getting harder to get good answers to these questions because cities keep changing, including the people who live there. People nearby often have the best information you need, but they’re too busy these days to stop and chat on the street or in the park. And group chats keep getting bigger and noisier — and fill up with those ‘Good Morning’ messages”

This is how it works:

(Just FYI, the best momos in Lower Parel are in the lane next to the Indiabulls compound)

They invite you to be the expert of your neighbourhood.

Image result for neighbourly google

Right now, the product is live in Mumbai. A Google spokesperson said that the company plans to take some time with the product in Mumbai before expanding across India and that it’s “too early to talk about other countries.” The “u” in the Neighbourly name, a British English spelling, suggests its localisation to India and the UK. But it appears that Google also owns the American English spelling of the app, as that the domain “,” redirects back to Google’s India beta site.

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Akhil was raised by movies, television, and the internet. A never-ending source of absolutely useless information. He would tell you more, but he was distracted by something shiny