As Juventus and Napoli players emerged on the field for Monday’s key Serie A title race match, viewer’s attention was drawn to a red lipstick mark on every player’s cheeks. Nah, no need to get cheeky, none of them had been kissed just before the match. That’s just your wild imagination about what soccer players do in their changing rooms.

It was a part of a campaign organized by the Italian humanitarian organization ‘WeWorld Onlus’. The mark of red lipstick was to create awareness of violence towards women in Italy. Domestic violence is currently Italy’s biggest problem. Seems like violence against women is not just problem in India but the world is facing it right now.


The campaign in the country was further supported with the hashtags, #unrossoallaviolenza (a red card to violence) on social media. Several players have posted pictures this week alongside their wives and girlfriends with a mark of lipstick drawn on their cheeks and the wives and girlfriends wearing it on their lips.

Lazio star Ciro Immobile could be seen alongside partner Jessica Melena.

Ciro Immobile

Napoli captain Marek Hamsik, who recently overtook Diego Maradona as the club’s all-time top goalscorer, was pictured with the red mark alongside wife Martina Franova.

Marek Hamsik

Juventus’ Argentinian striker Paulo Dybala pictured with the red lipstick mark on his cheek.

Paulo Dybala

A lot of other Serie A players were also seen with the red lipstick mark on their cheeks supporting the campaign. Talking about the match between Juventus and Napoli, Juventus held a four-point lead over Napoli at the top of the table as they looked to win a seventh straight Serie A title.

The match was heading for a goalless draw until Napoli defender Kalidou Kolibaly rose highest in the box to head home Jose Callejon’s 90th-minute corner. Napoli registered a stunning late 0-1 win against Juventus.

In recent days, rape and violence incidences against women have brought Indians together to bring about legal and social change. The whole country is protesting with demands for stronger laws against the rapists and violence against women. It will be very interesting to see players taking a stand in the big sporting events of India such as ongoing Indian Premier League. Do you think we will ever see such strong messages coming from IPL players ever?

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