A few days ago we saw WhatsApp launching TVCs to spread the awareness amongst its users regarding the spread of rumours. And now, Facebook is set to take the similar step ahead of crucial general elections in India.
Facebook hinted the same earlier this year. Its CEO and Co-founder Mark Zuckerberg, in an interview, had said, “We have a responsibility to do this. Not just for the 2018 US mid-term elections. There’s a big election in India, there’s a big election in Brazil, there are big elections around the world. You can be assured that we’re really committed to doing everything that we need to, to make sure that the integrity of those elections on Facebook is secured.”
Ahead of the elections, it is expected that political parties would be actively using social media platforms for election campaigns and Facebook has stepped in right time for the welfare of the citizens. They are changing the way their Indian users will see ads related to politics.
In a statement, FB revealed that anyone from now, if wishes to run a political ad would have to verify their identity first. Read their statement here.
This is key as we work hard to prevent abuse on Facebook ahead of India’s general elections next year.
Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad. The identity and location confirmation will take a few weeks so advertisers can start that process today by using their mobile phones or computer to submit proof of identity and location. This will help avoid delays when they run political ads next year.
We appreciate Facebook for their brilliant move to help the users save themselves from being misled.