Think back to your first encounter with virtual reality (VR). Was it a bulky gaming console headset? A walk-in simulator? The science fiction-type headset shown below?
Now, compare that image to how you know VR to be today—Oculus Rift, Samsung Gear VR, and others. Quite a difference, right? As VR has been busy evolving, there has been another technological player in this space—augmented reality (AR).
AR has been gaining serious traction, changing everything from mobile gaming to how we perform marketing to the future of business tech.
A technology in which digital images are layered onto actual reality. Need an example? Google Glass. Yes, the product that was dubbed huge flop is one application of this type of assisted reality. It’s also important to note that while Google Glass device initially flopped, the technology and concept behind it redefined the understanding of what AR can do.
What is Mixed Reality?
Mixed reality, takes this concept a few steps further. A person wearing mixed reality glasses can interact with holographic objects using tracking devices and depth sensors. An enterprise-focused product that is becoming increasingly popular in markets like defence, education, and industrial spaces.
Like it or not, know it or not, AR is really going places.
AR’s growth is so crazy that it’s set to far outpace virtual reality. The AR market is projected to reach a whopping $1.3 trillion by 2035. To put that in perspective, that’s a full quarter of ecommerce.
In 2016, there were around 150,000 pairs of smart AR glasses shipped globally. Forecasts indicate that number will rise even further to a whopping 22.8 million annual smart glasses shipments by 2022, a massive growth.
So what can we take away from all thus?
Don’t let these realities, augment or virtual, distract you from what it is really important, the market applications of the tech. AR is on the rise, and it will surpass VR soon, but the fact of the matter is, being up to date with the latest tech may be important, even more so in this day and age, but it’s really all about the way the technology is put to use.